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Social Media Report LATAM 2026
The future of social media in Latin America starts here.
Discover how social platforms, digital advertising, messaging and consumer behavior are changing the way Latin American businesses connect and sell. Available in English and Spanish.
Chats sell. Feeds get attention. The gap between them is your opportunity.
A visual explainer by Hanademi, that turns 2024–2026 market data into 38 clear pages: where Latin Americans spend their time, how they actually buy, what reach costs in each market and where brands are still leaving sales on the table.
A taste of the data.
The feed should sell.
Brazilians spend 212 minutes a day on social media, against 141 worldwide.
Minutes per day on social media. Source: merca20.com (2025); aurorainbox.com (2026).
Conversations convert.
A 2026 estimate finds only 12 to 24 of 1,000 shoppers in a social media shop buy.
One dot = one shopper. Source: merca20.com (2025); aurorainbox.com (2026).
Customers write first. Brands answer late.
Most WhatsApp users write to businesses on it, but far fewer have been served by a brand's official account. Mexico shows the widest gap: 31 points.
Write to businesses (2026) vs. served by a brand's official account (2025). Source: aurorainbox.com (2026); mobiletime.com.br (2025).
Cheap to be seen.
In 2026, $100 of Facebook and Instagram ads buys about 6.2K views in the United States — and 50K in Colombia, about eight times as many.
Views bought with $100 of Facebook & Instagram ads (a view: one ad shown once on one screen). Source: adculator.com (2026).
of Brazil's internet users aged 16–64 used WhatsApp in the past month, against 54% worldwide.
for a shopper chatting with a person on WhatsApp to decide to buy, versus 2.5 days in a social media shop.
growth in Brazil's TikTok Shop daily sales in its first year, to May 2026, as reported by TikTok.
in sales made through chats in Latin America in 2025, up 35% in a year — 72% of it on WhatsApp.
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- Attention, chat commerce and WhatsApp
- The cost of reach by country
- TikTok Shop, small sellers and trust
- Every figure with its original source
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Credits. Social Media Report LATAM 2026 — “How social media helps Latin American businesses sell”, an explainer by Hanademi. Every figure cites its original source inside the report; photo credits appear on each page.