Cookie Policy

This notice explains which cookies and similar technologies Positive
Communications LLC (“Positive,” “we,” “our”) uses on
https://positive.agency (the “Site”), why we use them, and how you can
control them. Read it together with our Privacy Policy and Terms & Conditions.

1. What Is a Cookie?

A cookie is a small text file placed on your device to store bits of information. Related tools—local storage, pixel tags, SDKs, advertising IDs—behave similarly; we call them “cookies” for simplicity.

2. Why We Use Cookies
Category
Purpose
Legal basis (GDPR Art. 6)
Typical retention
Set without consent?*
Strictly necessary
Core navigation, load-balancing, CSRF protection, Cloudflare DDoS mitigation.
Legitimate interest / Contract performance
Session–24 h
Yes
Preferences
Remember language/region; record your cookie choice.
Consent
6 months
Only
_cookie_consent stores your choice
Analytics
Measure traffic & performance via Google Analytics 4 (IP-anonymised in EEA/UK/CH).
Consent (EEA/UK/CH/BR) · Legitimate interest elsewhere
24 h–26 months
After “Accept”
Advertising & remarketing
Serve relevant ads via Google Ads, Meta Pixel, LinkedIn Insight Tag.
Consent
1–3 months
After “Accept”
* Lifespans renew on each visit unless you delete cookies manually. ** In the European Economic Area, United Kingdom, Switzerland and Brazil, every cookie except “strictly necessary” is blocked until you click “Accept”. Blocking is handled by our Consent-Management Platform (CMP) with Google Consent Mode v2.
3. Cookies You May Encounter
Name
Provider
Type
Lifespan*
Purpose
__cf_bm
Cloudflare Inc.
Necessary
30 min
Distinguish bots from humans; protect Site.
wf-csrf
Webflow, Inc.
Necessary
Session
Prevent cross-site-request forgery.
_cookie_consent
Positive
Preferences
6 months
Stores your CMP selection.
_ga
Google Analytics
(Google Ireland Ltd.)
Analytics
2 yrs
Identify unique visitors (IP anonymised).
_ga_<container>
Google Analytics
Analytics
2 yrs
Maintain GA4 session state.
_gid
Google Analytics
Analytics
24 h
Count and track page views.
_gcl_au
Google Ads (Google Ireland Ltd.)
Advertising
3 mths
Measure ad conversions.
_fbp
Meta Platforms Ireland Ltd.
Advertising
3 mth
Deliver ads on Facebook/Instagram.
li_fat_id
LinkedIn Ireland Unlimited Co
Advertising
1 mth
Attribute LinkedIn clicks/ impressions to conversions.
Durations are approximate; providers may update them—check their policies for latest values.
4. How We Honour Consent & Anonymisation
  • Our CMP blocks Google Analytics, Google Ads, Meta and LinkedIn scripts until consent is granted; tag behaviour is passed to Google via ad_user_data and ad_personalization signals (Consent Mode v2).
  • Your selection instantly updates GFor analytics within the EEA, UK and Switzerland we enable IP-anonymisation so Google truncates your IP before storage.oogle Consent Mode.
  1. Preference Centre – click “Cookie Settings” in the footer at any time to enable/disable categories; changes apply instantly.
  2. Browser Controls – delete or block cookies in your browser (Chrome, Firefox, Edge, Safari). Some Site features may stop working.
  3. Third-Party Opt-outs –

    Google Ads: https://adssettings.google.com

    Google Analytics: https://tools.google.com/dlpage/gaoptout

    Meta Ads: https://facebook.com/ads/preferences

    LinkedIn Ads: https://www.linkedin.com/psettings/advertising

    ‍
  4. “Do Not Sell/Share” & Global Privacy Control (GPC) – if your browser sends the GPC signal, our advertising scripts in the United States are disabled automatically.
6. Updates to This Policy

We will updaWe will revise this document whenever we add new cookies or legal requirements change. The “Last updated” date shows the current version. Material changes will be highlighted in the banner or via other notice.te this document whenever we add new cookies or legal requirements change. The “Last updated” date at the top reflects the current version. If the change is material, we will highlight it via the banner or other available means.

7. Contact

Questions? Email info@positive.agency or our DPO at
mdelaroca@positive.agency. We aim to reply within 30 days.

By continuing to browse after adjusting your preferences, you agree to the use of
cookies as described in this Policy.