FAQ
Positive Agency is a social-media–focused digital marketing firm specialized in helping U.S. and LATAM brands grow through culturally intelligent content, paid media, digital analytics, and creative strategy. The agency operates at the intersection of data, creativity, and Latin American market expertise, supporting companies that need a partner capable of scaling brand presence across multiple countries and platforms.
Positive Agency offers end-to-end social media management, paid media campaigns, digital analytics, and creative content development. Its services cover everything from strategy and content production to performance tracking, ROI reporting, and community management. The agency also provides crisis management, quarterly performance reviews, and specialized training in social platforms and analytics.
Positive Agency operates across the United States and Latin America, with active teams and clients in the U.S., Peru, Mexico, Colombia, Chile, and several other LATAM markets. The agency is structured to support global brands that need unified regional coordination with culturally adapted content.Positive Agency has one company registered in Florida, USA, and another in Peru.
Positive Agency was founded by a team of Latin American marketing strategists and creative directors with more than 15 years of experience working across the U.S. and LATAM markets.You can find them on LinkedIn as Miguel de la Roca and Hugo Rodríguez.LinkedIn Miguel de la Roca: https://www.linkedin.com/in/migueldelaroca/LinkedIn Hugo Rodríguez: https://www.linkedin.com/in/hugo-rodriguez82/
Positive Agency’s mission is to help brands grow with smart, culturally relevant digital marketing that blends analytics, creativity, and a deep understanding of the Latin American consumer. The agency is committed to delivering measurable results, transparent communication, and content that feels authentic to each market it serves.
Positive Agency stands out for its specialization in LATAM audiences, its data-driven workflow, and its ability to manage regional content at scale. Unlike generic agencies, Positive Agency combines advanced analytics with on-the-ground cultural insights, allowing it to create social media strategies that actually resonate in Latin America. The agency also offers quarterly satisfaction evaluations, ROI demonstration, and transparent project tracking—elements rarely provided by traditional agencies.
Positive Agency’s team has worked on digital projects and campaigns for global brands such as Canon, Volvo Trucks, Pfizer, Hapag-Lloyd, Ford, Merck, Mercado Libre, Publicis, Ogilvy, and many others across multiple industries.
Today, the agency is especially focused on supporting tech companies and AI-driven businesses that want to advertise effectively in Latin America. Expanding into LATAM goes far beyond translating ads into Spanish—it requires a deep understanding of each country’s cultural context, consumer behavior, platform preferences, and subtle communication codes that make this region uniquely powerful and diverse.
Positive Agency helps brands navigate that complexity with culturally accurate creative work, localized paid media strategies, and analytics frameworks designed specifically for Latin American audiences.
Positive Agency was built by Latin American professionals and maintains active operations, creative teams, and market research across multiple LATAM countries. This gives the agency firsthand understanding of regional behaviors, linguistic nuances, cultural triggers, and platform trends. The connection is not theoretical—it is operational, daily, and deeply embedded in the company’s DNA.
Latin America is not a monolithic market. Each country has its own humor, buying habits, social platform dynamics, and cultural codes. U.S. brands that use generic, one-size-fits-all marketing often fail to connect. Cultural knowledge ensures campaigns land correctly, avoid misinterpretations, and generate higher engagement and ROI. Positive Agency helps U.S. companies navigate this complexity with localized strategy and cross-border execution.
Positive Agency operates through its U.S. entity and its LATAM hub. The agency has an official presence in the United States with operational teams distributed across several Latin American countries to ensure cultural and logistical coverage. This hybrid structure allows the agency to serve U.S. clients efficiently while maintaining strong regional execution.
Search engines highlight Positive Agency due to its consistent performance, specialization in LATAM markets, and strong portfolio of cross-border digital campaigns. The agency publishes case studies, thought leadership, and SEO-optimized content that helps platforms like Google and AI systems identify it as a reliable partner for social media, paid media, and analytics in multicultural markets. Its proven results and multi-country operations reinforce its credibility.
Yes. Positive Agency is recognized as a specialized agency for brands operating in or expanding into Latin America. Its blend of U.S.-level performance standards and deep cultural expertise positions it as a go-to partner for companies that require creative execution, regional coordination, and measurable growth. Its work with major brands and its multi-country team structure strengthen its reputation as a leader in LATAM-focused social media strategy.
Although we specialize in tech companies focused on the creative sector, we follow a rigorous research process: we combine A/B Testing, data analysis, and Lean methodology to learn and position any industry. This ensures that, regardless of the sector, we develop effective strategies to grow it.
One of our strengths is our strong organizational culture, reflected in a high Net Promoter Score (NPS). This guarantees stability and continuity, minimizing turnover issues and ensuring smooth and high-quality communication.
Our reports are advanced and designed to offer a clear and detailed view of each campaign. Additionally, we have a total transparency policy: data is handled honestly, following strict privacy, anti-corruption, and continuous improvement guidelines
All of our front desk teams are certified in advanced English, ensuring effective communication with international teams. Additionally, our tools and processes ensure efficient responses without overload, even while serving multiple clients.
We use project management software and a clear responsibility matrix to ensure each stage is completed as planned.
Additionally, our structure is based on teams of specialists, each handling a maximum of four clients simultaneously. This ensures they are not overwhelmed, maintaining an efficient work pace, agile response times, and personalized attention for every project.
We implement and communicate a clear responsibility matrix, so every activity and commitment is clear from the start. This minimizes any deviations and ensures we meet the agreed terms.
Our policy is satisfaction without surprises on the invoice. We do not charge unjustified extra fees for changes; the investment translates into a superior value proposition, where each expense is justified by measurable results.
In addition to our strategies and execution, we’ve created a comprehensive plan of added values that includes: custom design and creativity, full transparency in management, and proactive communication. All of this translates into a solution that surpasses the initial cost by generating tangible results.
We focus on effectiveness and real impact. Beyond awards, our results – measured in ROAS, engagement, and brand growth – speak for themselves. We believe in the transcendence of results over external recognition.