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Moving is the goal
Rowi is a habit tracker that makes physical activity part of everyday life. Every interaction is designed to motivate you to exercise and give you the push you need toward an active lifestyle.
Naming
It all started with the English expression “in a row”, a nod to the streak of movement and consistency the brand sets out to promote. From that wordplay and the idea of healthy habits, Rowi was born.
Visual identity created with AI
Rowi is proof that agencies can speed up projects hand in hand with artificial intelligence. Through prompting and art direction, we built a visual universe with a polished, professional finish.
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A character by your side
The app features Rowi, a little flame that embodies the brand’s energy. Its design was also generated with AI, guided by our art team’s direction and prompting. This flame keeps users company, making the experience more dynamic and friendly.
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An intuitive, functional interface
We designed an intuitive interface centered on user experience (UX), prioritizing usability and easy navigation. AI acted as an accelerator, complemented by design refinements from our team that gave the app a smooth, simple flow.
Consistency takes you further.
Start your streak, earn points and climb the ranking with your community.
- Train
- Keep your streak
- Earn points
- Unlock achievements
- Climb the ranking
One more day. A stronger streak.
Every time you move, you move forward. Stay consistent and turn your sessions into rewards.
0 days
current streak
New medal!
7-day streak
Every move earns points.
Every session you complete turns into points and brings you closer to your next goal.
Demo values for illustration only.
Your effort is shared with your community.
Train, earn points and see how far you can go.
Rank 2
October ranking
+50 pts
added to the ranking
You are in position 2 with 270 points.
Web design
We created a dynamic space with a visual experience that explains, simply, what the app is about, how it works and why getting moving can become a habit.
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Social media strategy
Here we communicate the concept through dynamic content that encourages daily exercise. The strategy relies on accessible formats such as reels with short routines to get the body moving, 7-day mini challenges and habit tips that build consistency.
Graphic approach
The graphic approach moves away from fitness stereotypes, mixing videos of real people, stock footage and AI-made pieces to show that movement is for everyone.
UGC content
To boost reach, we scouted creator profiles focused on showing that exercise comes in many forms. We found fun routines, personal challenges and people with disabilities proving that training is for everyone.
Merch
Every accessory was designed to go along with your daily routine and keep the movement habit top of mind.
POP material
We turned consistency into a message, with pieces that reinforce the idea that every move counts.
Corporate stationery
All corporate materials were designed to reflect the brand’s same energy and visual style.
Use
and start your positive streak.
Small steps, more energy and habits you can actually keep. Available on iOS and Android.
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