NegOcean

At Positive Agency, we led the end-to-end creation of NegOcean, a tech startup in the construction industry. From the initial idea to full software development, we started from a real need: digitizing commercial processes in Peru’s construction sector.

We researched the market, spoke with key stakeholders, and validated the model with early adopters. We developed the visual identity, the brand system, and the brand book. We designed a bold, intuitive UX/UI and built a functional, modern technology platform that’s ready to scale.

Today, NegOcean is a living solution transforming a traditionally lagging sector. This project sums up how we work: strategy, design, and technology—fully aligned to improve the industry.

We designed a visual identity that’s solid, modern, and functional.

A brand that conveys professionalism, dynamism, and technology.

We created a complete and scalable brandbook for both digital and offline use.

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