Content with its own light.

Where there's a camera, there's a story.

For Canon LATAM, we crafted campaigns that spoke the photographer’s language: emotion, humor, and a passion for capturing the perfect moment. Each post became a tribute to those who see the world differently — and freeze it with a click.

Medium Photopaths: 40 stories, one passionate community.

We created a micro-series full of humor, creative obsession, and heart. A campaign that captured—ironically and empathetically—the mind of the Latin photographer. Canon had never felt so close to its audience.

Go to playlist

Coco Neon’s Astral Shots zodiac signs, cameras, and lots of laughs.

In this 12-episode series, our first photomantic blended photography and astrology with humor, creativity, and a unique visual style — bringing the Canon LATAM community closer through playful storytelling.

Go to playlist

Moments That Shape Us.

Through 10 unique stories, we took photography beyond the image — turning it into living emotion.
‍
Each video captured universal moments — love, family, farewells, dreams — reminding us that behind every photo lies a story that changes us.
‍
A series designed to touch the heart of our community and celebrate the timeless bond between life and photography.

Go to playlist

Don't Forget Me: a story that stayed in our hearts.

For Christmas, we created a 3D animation connecting photography with life's most meaningful moments. A tribute to memory, love, and those images that never fade from the soul.

Go to playlist

+1M
Combined
Views

Seeing beyond the frame.

Results with method. For Canon LATAM, we transformed paid media using our Growth Hacking methodology blending creativity, advanced targeting, and constant optimization. The result? Campaigns with up to 800% performance growth and twice as many sign-ups on Canon Creators, the brand’s photography social platform.

2X real growth for Canon Creators.

Through this Meta campaign, we secured results like 2X the Canon Creator sign-ups on the photography social platform Meta tools, more creatives, more registrations.

Product in focus.
Brand in motion.

A high-touch, thought-out program designed to inspire Canon fans. With our smart Meta strategy, we built a full-funnel plan with thumb-stopping creatives and content that showcased photographers, elevated key awareness engagements, and drove brand affinity.

Different lenses.
One focus results.

From brand awareness to highly dynamic conversion, we built Paid Media strategies tailored to every stage of the customer journey. Combining creative, audience, budget, and data, we helped Canon LATAM drive more performance, more volume, and more measurable outcomes through the right media mix.

Up traffic 800%
improvement in traffic
campaign performance.

Results

+6B

Impressions across‍all campaigns.

+3M

Positive interactions on Canon’s social networks.

+50K

Ads created for‍the brand.

Seeing beyond the frame.

With AI-powered tools and sharp analysis, we helped Canon refine its message, optimize investment, and connect with photographers, creators, and print clients through continuous improvement.

Every data point,‍a new focus.

Just like great photography reveals the essential, our reports uncover what truly matters.

We deliver automated weekly, monthly, and yearly reports that analyze Canon’s performance across social media and paid media — from Instagram and Facebook to LinkedIn, Google Ads, and programmatic advertising.

Each chart becomes a lens we use to refine focus, optimize spend, and capture better results — campaign after campaign.

Social Media

Analytics

Paid Media

Creative Campaings

Content with its own light.

Content with its own light.

Content with its own light.

Content with its own light.

Content that reveals the unseen.

What we did with Canon
wasn’t just content. It was
real connection.

Where there's a camera, there's a story.

Medium Photopaths: 40 stories, one passionate community.