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Eventos de Marketing en Latam
Positive has compiled a guide to key LATAM marketing, digital, e-commerce, and social media events happening in October, aimed at teams planning Q4 strategies and looking to scale their digital efforts. The lineup includes MMA Innovate Argentina 2026 (Buenos Aires, Oct 14, in-person), Marketing and Wine 2026 (Montevideo, Oct 15, in-person), eRetail Day México (CDMX, Oct 15, hybrid), Feria Effix 2026 (Medellín, Oct 15–19, in-person), Social Media Day (Quito, Oct 20–21, hybrid), SDX 2026 – Sul Digital Xperience (Porto Alegre, Oct 20–22, in-person), 3er Conmarketing (Cartagena, Oct 23–25, in-person), and 3er Congreso de Marketing y Ventas Connect 360 (Cartagena, Oct 29, in-person). These events offer trend insights, best practices, networking, and strategies across marketing, retail, e-commerce, social media, digital business, and entrepreneurship. The article encourages teams to review the roadmap, choose events aligned with their goals, and secure their spots.
At Positive, staying up to date with what’s happening across LATAM is part of our day-to-day work. Knowing the spaces where industry leaders come together helps us broaden our perspective on the region and stay connected to the changes shaping the digital ecosystem.
That’s why we’ve gathered some of the events worth keeping on your radar this month. If you’re planning for the final quarter of the year and looking to scale your digital strategies, take note of these dates and discover all the details about each event.
MMA Innovate Argentina 2026
📍 Buenos Aires, Argentina
📅 October 14
🏢 In-person
🎯 A space to discover the latest trends in marketing and technology through talks with industry leaders, success stories, and networking activities.
Marketing and Wine 2026
📍 Montevideo, Uruguay
📅 October 15
🏢 In-person
🎯An event that brings together creativity, strategy, and inspiration through speakers who share their insights and lessons on today’s marketing landscape.
eRetail Day México
📍 CDMX, México
📅 October 15
🏢 Hybrid
🎯Leading industry professionals share trends, experiences, and best practices from the retail and eCommerce sector.
Feria Effix 2026
📍 Medellín, Colombia
📅 October 15–19
🏢 In-person
🎯Industry leaders and brands come together across hundreds of stands, conferences, and networking spaces to help shape the future of digital business.
Social Media Day
📍 Quito, Ecuador
📅 20 y 21 de octubre
🏢 Híbrido
🎯 Learn from industry leaders, discover new opportunities, and connect with professionals through keynote talks, workshops, and networking sessions.
SDX 2026 – Sul Digital Xperience
📍 Porto Alegre, Brasil
📅 October 20–22
🏢 In-person
🎯 Three days of conferences, strategic connections, and experiences designed to drive the digital market and entrepreneurship in southern Brazil.
3er Conmarketing
📍 Cartagena, Colombia
📅 October 23–25
🏢 In-person
🎯 An international digital marketing and e-commerce conference focused on sharing strategies that drive growth in the digital world
3er Congreso de Marketing y Ventas Connect 360
📍 Lima, Perú
📅 October 29
🏢 In-person
🎯 An event organized by the Lima Chamber of Commerce to discover the ideas, strategies, and trends that are redefining the business landscape.
The digital landscape never stops evolving, and the best way to stay ahead is by surrounding yourself with some of the industry’s leading voices. Share this event roadmap with your team, evaluate which events best align with your strategy, and secure your spot at the gatherings shaping the pulse of marketing across LATAM.
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