At Positive Agency, we led the end-to-end creation of NegOcean, a tech startup in the construction industry. From the initial idea to full software development, we started from a real need: digitizing commercial processes in Peru’s construction sector.
We researched the market, spoke with key stakeholders, and validated the model with early adopters. We developed the visual identity, the brand system, and the brand book. We designed a bold, intuitive UX/UI and built a functional, modern technology platform that’s ready to scale.
Today, NegOcean is a living solution transforming a traditionally lagging sector. This project sums up how we work: strategy, design, and technology—fully aligned to improve the industry.
Social media marketing & ads
We also drive NegOcean’s growth with strategic social media content.
Social media marketing & ads.
We also drive NegOcean’s growth with strategic social media content.
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For Canon LATAM, we turned social media into a living gallery of stories, emotion, and creativity. We produce content that speaks the language of photographers and image lovers — posts that inspire, educate, and spark conversation. From technical reels to emotional pieces, our strategy connects with those who see the world through a lens — to capture it or print it.
For Canon, we crafted visual stories that speak to the soul of photographers. Reels that inspire, move, and endure. Great content doesn’t age – it becomes gold.
For Canon, we crafted visual stories that speak to the soul of photographers. Reels that inspire, move, and endure. Great content doesn’t age – it becomes gold.
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For Canon LATAM, we crafted campaigns that spoke the photographer’s language: emotion, humor, and a passion for capturing the perfect moment. Each post became a tribute to those who see the world differently — and freeze it with a click.
We created a micro-series full of humor, creative obsession, and heart. A campaign that captured—ironically and empathetically—the mind of the Latin photographer. Canon had never felt so close to its audience.
In this 12-episode series, our first photomantic blended photography and astrology with humor, creativity, and a unique visual style — bringing the Canon LATAM community closer through playful storytelling.
Through 10 unique stories, we took photography beyond the image — turning it into living emotion.
Each video captured universal moments — love, family, farewells, dreams — reminding us that behind every photo lies a story that changes us.
A series designed to touch the heart of our community and celebrate the timeless bond between life and photography.
For Christmas, we created a 3D animation connecting photography with life's most meaningful moments. A tribute to memory, love, and those images that never fade from the soul.
+1M
Combined
Views
+1M
Combined
Views
Results with method. For Canon LATAM, we transformed paid media using our Growth Hacking methodology blending creativity, advanced targeting, and constant optimization. The result? Campaigns with up to 800% performance growth and twice as many sign-ups on Canon Creators, the brand’s photography social platform.
Through this Meta campaign, we secured results like 2X the Canon Creator sign-ups on the photography social platform — Meta tools, more creatives, more registrations.
A high-touch, thought-out program designed to inspire Canon fans. With our smart Meta strategy, we built a full-funnel plan with thumb-stopping creatives and content that showcased photographers, elevated key awareness engagements, and drove brand affinity.
From brand awareness to highly dynamic conversion, we built Paid Media strategies tailored to every stage of the customer journey. Combining creative, audience, budget, and data, we helped Canon LATAM drive more performance, more volume, and more measurable outcomes through the right media mix.
Up traffic 800% improvement in traffic campaign performance.
Up traffic 800% improvement in traffic campaign performance.
Impressions across
all campaigns.
Positive interactions on Canon’s social networks.
Ads created for
the brand.
With AI-powered tools and sharp analysis, we helped Canon refine its message, optimize investment, and connect with photographers, creators, and print clients through continuous improvement.
Just like great photography reveals the essential, our reports uncover what truly matters.
We deliver automated weekly, monthly, and yearly reports that analyze Canon’s performance across social media and paid media — from Instagram and Facebook to LinkedIn, Google Ads, and programmatic advertising.
Each chart becomes a lens we use to refine focus, optimize spend, and capture better results — campaign after campaign.
Every click tells a story.
Reads yours.
Every click tells a story.
Reads yours.
